Indian label printer Zircon Technologies India Ltd. has signed up for two Xeikon 3500 digital presses at Labelexpo India. Headquartered in Dehradun, India, Zircon Technologies is offers a wide range of label production services.

Commenting on the deal, Zircon’s Sanjeev Sondhi says, “Digital is a difficult line but with the print quality and +20 years experience of Xeikon, we will be able to create a good market in India. As always, we have undertaken a big challenge. However, with Xeikon being part of the Flint Group, a long-term relationship secures quality support and service for my digital venture.”

Bent Serritslev, managing director, Asia Pacific of Xeikon, adds, “Zircon is a leading name in the Indian label industry. I could not have asked for a better home for two of my presses. I’m confident that Zircon will make a big difference to how digital print will be presented in the Indian market and become a sustainable success.”

Of the Indian market, Serritslev adds: “I think the market is waking up to digital technology but it is not mainstream yet. We see a good choice of technology at the show this year and many vendors are trying different ways of getting into digital.”

The 20″ Xeikon 3500 prints at up to 19.2 m/min in five colors. On the fifth station, the press can also apply a special security toner for anti-counterfeiting applications, and one-pass’ opaque white to create labels with no-label look, or a spot color. The Xeikon 3500 runs on Xeikon’s QA-I toner, approved for indirect and direct contact with dry food.